Last night I tucked myself onto the couch for a viewing of GOOD HAIR, the Chris Rock documentary inspired by his daughter’s question, “Daddy, why don’t I have good hair?” Every day he tells his daughters how beautiful and special they are, and still this question.
I loved the documentary! Ethnic hair is a very specialized world, and the African American hair world involves a high level of specialties within hairdressing in general. Weaves and relaxers alone are industry money-makers.
- A few things struck me…
The first being the following statistic: 20% of the population in America is African American. 80% of the profit in the market for beauty products/services is African American purchased. You can spend upwards of $3500 on a very special weave, but it starts around $1000. Oddly, only 4 of the major companies are owned by African Americans, while mainly Korean and Chinese own most of the companies of the target market. ?!?
Another thing: the hair that is made into weaves are bought from a Temple in India. If prayers to this one god are answered or petitioned, women sacrificially shave their heads ( straight blade). The dark side to this: the temples can’t keep up with the demand, so the black market obtains extra hair supply by other ways: stealing hair from sleeping women and from distracted women in movie theaters. !?! Sad for them! It’s a crime that goes uninvestigated because it’s “not too important.” In India, hair is literally worth more than gold on the market.
I don’t want to give all the juicy tidbits away, but there are staged hair battles between hairdressers, thoughts on wearing the hair natural vs. relaxed or weaved, and really interesting informal interviews in salons and barbershops. Know your weaver!
If you watch it, let me know what your thoughts are!